Ürdimeister (ürdi ~ herb) is a herbal liqueur made by Estonian company Remedia. It was registered at 2007 and tooked a role model from Jägermeister. On the beginning the sales were quite weak, but after Remedia copied also bottle and label design from Jägermeister the sales grow ten times bigger for a short time. On the consumer research 70% of the clients who bought Ürdimeister said they thought to buy a bottle of Jägermeister.
2009 Jägermeister-Mast sued Remedia to court and win, so Remedia needed to change the label and bottle design.
Ürdimeister is made by 20 herbs and roots, most important of them are liquorice, anis, coriander seeds, cinnamon, clove, juniper, peppermint and lemon peel. Purchase price for 50cl bottle 8.99€ (Rimi/Estonia)
Ürdimeister and Jägermeister have much common, but what Ürdimeister lacks are bitter elements. It’s mild, sweet, lightly spicy, clove and cinnamon are most recognizable spices. Lack of bitterness makes it a bit of unbalanced, brown sugar is on the top. Anyway it’s not too bad, just bit boring, taste profile is narrow, it lacks personality
and character. It’s too typical herbal liqueur to isolate from the others.